In the present competitive market, there is more and more counterfeit brand. In Sydney, we can see a large number of famous brand bags are sold in Chinatown or some small shops. Compared with the genuine brand, although these bags have the same patent and logo, their materials have big difference. The real brand has a good touch and higher quality, but the quality of imitation brand is bad.
There are two kinds of situations. One is the imitation products copy the real brand’s patent and logo, and the other one is just imitate the logo. As every knows that the logo of KFC, PLAYBOY , STARBUCKS and so on. But we can see some mimic logo in China like KFG, PAPERBOY, GEORGI AMONI. At first sight seem that they are the real brands.
Why more and more consumers prefer to buy imitation brand? There is an example, a real bag from Louis Vuitton (LV) at least need 1000 dollars. But in Chinatown, it only needs 70 dollars, and some high imitation just needs no more than 400 dollars. However, some consumers do not have enough money to buy a real brand, but they still have conceit, as a result, they choose the imitation brand.
These imitation really hurt the copyright of brand. More and more consumers are patronizing these imitations and this hurt the business of brand. The question of brand infringement due to similar packaging, graphics, or product claims (Chonko and Hunt, 1985,p.347). Sometimes, consumers can not discern quickly whether it is brand because of the similar packaging. So, manufacturers can do some work on the packaging.
In my opinion, it’s time to protect the copyright of our brand. Because the good material and high quality is more secure. And we can get a better after-sales from the real brand.
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